New Smashwords Survey Helps Authors Sell More eBooks
May 8, 2013
"Last year at the 2012 RT Booklovers in Chicago, I released a first-of-its-kind study that analyzed indie ebook sales data. Our goal was to identify potential factors that could help authors sell more ebooks.
Last week at the 2013 RT Booklovers convention in Kansas City, I shared new, updated data in a session titled, Money, Money, Money — Facts & Figures for Financial Payoff. Now I'm sharing this data and my findings with you.
Some of the results were surprising, some were silly, and some I expect will inform smarter pricing and publishing decisions in the year ahead.
For the study this year, we analyzed over $12 million in sales for a collection of 120,000 Smashwords ebooks from May 1, 2012 through March 31, 2013. We aggregated our sales data from across our retail distribution network, which includes the Apple iBookstore, Barnes & Noble, Sony, Kobo and Amazon (only about 200 of our 200,000 titles are at Amazon). As the world's largest indie ebook distributor, I think our study represents the most comprehensive analysis ever of how ebooks from self-published authors and small independent presses are behaving in the marketplace."
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