SULPHUR SPRINGS, Texas — After a feverish month of inspiration, Colleen Hoover had finally fulfilled her dream of writing a book.
With family and friends asking to read the emotional tale of first love, the married mother of three young boys living in rural East Texas and working 11-hour days as a social worker decided to digitally self-publish on Amazon, where they could download it for free for a week.
“I had no intentions of ever getting the book published. I was just writing it for fun,” said Hoover, who uploaded “Slammed” a year ago in January.
Soon after self-publishing, people she didn’t know were downloading the book — even after it was only available for a fee. Readers began posting reviews and buzz built on blogs. Missing her characters, she self-published the sequel, “Point of Retreat,” a month later. By June, both books hit Amazon’s Kindle top 100 best-seller list. By July, both were on The New York Times best-seller list for e-books. Soon after, they were picked up by Atria Books, a Simon & Schuster imprint. By fall, she had sold the movie rights.
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