While the book industry continues to regard the self-publishing market with a somewhat lazy eye, Amazon has not. As a consequence, it is attracting increasing numbers of self-published authors, even as it undercuts its competition.
Great Britain is taking steps to curb Amazon's enthusiasm, but given the growing popularity of its self-publishing platform, as well as the increasing use of ebook readers, it's not likely traditional retailers will be able to get a foot in the door of the ebook market. Especially now that self-published authors are beginning to gain a following on Amazon.
Self-publishing boom lifts sales by 79% in a year
By Alison Flood - The Guardian, June 13, 2014
As authors are becoming more established, they get followings, just like mainstream authors, so the self-published market is becoming more like the traditionally published market," [Bohme] said.
"Self-published ebooks tend to be impulse buys, discovered by browsing in genre, or in the recommendation or offer sections. However, they are increasingly planned, via author. [So] price and blurb are the top prompts to buy self-published ebooks, but series and characters are increasingly important."
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